/* Identidade QI Mercado: tokens extraídos da referência fornecida. */
:root{--navy:#000078;--navy-deep:#00005a;--magenta:#c84890;--magenta-deep:#a8377a;--cyan:#58e0f8;--gray:#b8b8b8;--ink:#0b0b1f;--ink-2:#2a2a45;--muted:#5a5a75;--line:#e4e4ed;--bg:#f6f6fa;--surface:#fff;--body:"Mulish",system-ui,-apple-system,"Segoe UI",sans-serif;--data:"Manrope","Mulish",sans-serif;--ease:cubic-bezier(.22,1,.36,1);--header-height:88px;--nav-height:62px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:88px}body{margin:0;font:500 15px/1.65 var(--body);color:var(--ink);background:#fff;-webkit-font-smoothing:antialiased}button,input{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a{color:inherit}img{max-width:100%;display:block}button svg,.media-reserve svg{width:21px;height:21px;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}button:focus-visible,a:focus-visible,input:focus-visible,summary:focus-visible,[tabindex]:focus-visible{outline:3px solid #2ebed8;outline-offset:5px}button:disabled{cursor:not-allowed}button,a{touch-action:manipulation}h1,h2,h3,p,figure{margin:0}h1,h2,h3{text-wrap:balance}h1,h2,h3,strong{font-weight:800}h2{font-size:clamp(29px,3.05vw,44px);line-height:1.14;letter-spacing:-1.25px}h2 span{color:var(--muted);font-weight:600}h3{font-size:20px;line-height:1.3;letter-spacing:-.45px}p{overflow-wrap:break-word}[hidden]{display:none!important}.wrap{width:min(1184px,calc(100% - 96px));margin-inline:auto}.cyan{color:var(--cyan)!important}.muted{color:var(--muted)}.magenta-bg{background:var(--magenta)}.cyan-bg{background:var(--cyan)}.light-bg{background:#dedee9}.gray-bg{background:var(--gray)}.eyebrow,.mini-label,.source-index,.axis-note,.intro-meta,.chart-note,.cover-source,.section-tag{font-size:11px}.eyebrow{font-weight:800;letter-spacing:1.65px;text-transform:uppercase;color:var(--magenta-deep);line-height:1.5}.eyebrow>span:first-child:not(.eyebrow-line){margin-right:14px}.eyebrow.light{color:#d7d7fb}.mini-label{font-weight:800;letter-spacing:1.1px;line-height:1.45;color:var(--muted)}.eyebrow-line{display:inline-block;width:32px;height:1px;background:currentColor;vertical-align:middle;margin:0 16px}.skip-link{position:fixed;left:20px;top:-80px;z-index:100;background:var(--cyan);padding:12px 20px}.skip-link:focus{top:10px}.reading-progress{position:fixed;inset:0 0 auto;height:3px;z-index:100;background:transparent;pointer-events:none}.reading-progress span{height:100%;display:block;width:0;background:var(--magenta)}
.site-header{height:var(--header-height);background:#fff;border-bottom:1px solid var(--line)}.header-inner{height:100%;width:min(1336px,calc(100% - 80px));margin:auto;display:flex;align-items:center;justify-content:space-between;gap:20px}.brand{display:flex;align-items:center;gap:25px;text-decoration:none}.brand img{width:174px;height:auto}.brand-divider{height:32px;width:1px;background:var(--line)}.brand-label{text-transform:uppercase;letter-spacing:1.6px;font-size:10px;font-weight:800;line-height:1.55;color:var(--muted)}.header-actions{display:flex;align-items:center;gap:14px}.city-label{display:flex;align-items:center;gap:7px;font-size:12px;font-weight:800;margin-right:10px}.location-dot{width:6px;height:6px;border-radius:50%;background:var(--magenta);margin-right:2px}.icon-button{width:38px;height:38px;border:1px solid var(--line);border-radius:50%;background:transparent;display:grid;place-items:center;color:var(--navy);transition:background .2s,border-color .2s}.icon-button:hover{background:var(--bg);border-color:var(--navy)}.header-cta{font-size:12px;font-weight:800;text-decoration:none;color:#fff;background:var(--navy);padding:11px 19px;border-radius:999px;margin-left:5px;white-space:nowrap}.header-cta span{margin-left:20px}.header-cta:hover{background:var(--navy-deep)}
.cover{background:var(--navy);color:#fff;overflow:hidden}.cover-grid{display:grid;grid-template-columns:1fr 1fr;max-width:1440px;min-height:570px;margin:auto}.cover-copy{padding:50px 40px 36px max(48px,calc((100vw - 1184px)/2));position:relative;z-index:1}.cover-copy .eyebrow{font-size:10px;white-space:nowrap}.cover-place{display:flex;align-items:center;gap:13px;font-size:12px;font-weight:800;letter-spacing:2.8px;margin-top:39px}.cover-place span{font-size:9px;letter-spacing:1.6px;color:#c8c8ee;border-left:1px solid #5b5ba2;padding-left:13px}.cover h1{font-size:clamp(55px,5.7vw,82px);line-height:.99;letter-spacing:-3.7px;font-weight:800;margin-top:15px;white-space:nowrap}.ampersand{color:var(--magenta);font-weight:500}.cover-subtitle{font-size:22px;font-weight:600;line-height:1.4;margin-top:26px;letter-spacing:-.3px}.cover-description{font-size:13px;line-height:1.65;color:#ceceef;max-width:375px;margin-top:12px}.cover-link{display:inline-flex;align-items:center;gap:38px;color:var(--cyan);font-weight:800;font-size:12px;text-decoration:none;border-bottom:1px solid #585899;padding:7px 0;margin-top:25px}.cover-link:hover{color:#fff}.cover-visual{position:relative;margin:28px 28px 28px 0;overflow:hidden;border-radius:96px 8px 8px 8px;min-width:0}.cover-visual>img{height:100%;width:100%;object-fit:cover;object-position:67% center;position:absolute;inset:0}.cover-visual-shade{position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(0,0,45,.76))}.cover-visual figcaption{position:absolute;bottom:29px;left:32px;font-size:15px;line-height:1.5;color:#fff;right:20px}.cover-visual figcaption strong{font-weight:700}.cover-visual figcaption small{font-size:9px;color:#dddde9;display:block;margin-top:10px}.edition-stamp{position:absolute;top:28px;right:27px;width:106px;height:106px;border-radius:50%;background:var(--cyan);color:var(--navy);display:flex;align-items:center;justify-content:center;flex-direction:column;transform:rotate(9deg)}.edition-stamp strong{font:800 32px/1.2 var(--data);letter-spacing:-1.5px}.edition-stamp span{font-size:7px;font-weight:900;letter-spacing:1.5px}.cover-stats{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(255,255,255,.23);padding-top:26px;padding-bottom:24px;gap:24px}.cover-stats>div+div{border-left:1px solid rgba(255,255,255,.2);padding-left:30px}.cover-stats strong{display:block;font:700 clamp(29px,3vw,42px)/1.1 var(--data);letter-spacing:-1.2px;font-variant-numeric:tabular-nums;white-space:nowrap}.cover-stats strong>span{font-size:.55em;letter-spacing:0;margin-left:2px}.cover-stats p{font-size:12px;line-height:1.45;color:#d4d4ed;margin-top:8px}.cover-source{font-size:9px;color:#c6c6e7;padding-bottom:16px;line-height:1.6}.cover-source a{margin-left:10px;color:inherit;text-underline-offset:3px}
.chapter-nav{position:sticky;top:0;background:rgba(255,255,255,.97);backdrop-filter:blur(10px);height:var(--nav-height);z-index:20;border-bottom:1px solid var(--line)}.chapter-links{display:flex;gap:25px;height:100%;align-items:stretch;justify-content:space-between;overflow:auto;scrollbar-width:none}.chapter-links::-webkit-scrollbar{display:none}.chapter-links a{font-size:11px;font-weight:800;text-decoration:none;white-space:nowrap;display:flex;align-items:center;gap:7px;border-bottom:2px solid transparent;padding-top:2px;transition:color .2s}.chapter-links a span{font:600 9px var(--data);color:var(--muted)}.chapter-links a:hover,.chapter-links a.active{color:var(--navy);border-color:var(--magenta)}.chapter-links a.active span{color:var(--magenta-deep)}.introduction{padding:57px 0 46px;border-bottom:1px solid var(--ink)}.introduction>p:not(.eyebrow){font-size:22px;line-height:1.6;font-weight:500;letter-spacing:-.25px;max-width:1010px;margin-top:15px;color:var(--ink-2)}.introduction strong{color:var(--navy)}.intro-meta{display:flex;gap:30px;color:var(--muted);margin-top:23px;flex-wrap:wrap}.intro-meta a{color:var(--navy);text-underline-offset:3px}.report-section{padding-top:67px;padding-bottom:66px;scroll-margin-top:12px}.section-tinted{background:var(--bg);width:100%}.section-top{display:flex;justify-content:space-between;align-items:center;gap:12px;border-top:1px solid var(--ink);padding-top:17px;margin-bottom:26px}.section-tag{font-size:9px;letter-spacing:.6px;text-transform:uppercase;font-weight:800;background:var(--bg);color:var(--muted);border:1px solid var(--line);border-radius:999px;padding:4px 10px;white-space:nowrap}.section-tinted .section-tag{background:#fff}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:50px;margin-bottom:35px}.section-heading h2{flex:1.4;min-width:0}.section-heading>p{flex:1;max-width:380px;font-size:13px;color:var(--muted);line-height:1.7;padding-bottom:3px}.market-grid{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:28px}.market-feature{padding:25px 26px;background:var(--bg);border-radius:4px}.figure-heading{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-bottom:15px}.figure-heading h3{font-size:18px}.source-index{font:600 10px var(--data);color:var(--muted);text-decoration:none;padding:4px}.source-index:hover{color:var(--navy)}.market-grid h3{font-size:18px;max-width:240px}.market-number{font:700 clamp(27px,3vw,39px)/1.2 var(--data);letter-spacing:-1.65px;color:var(--navy);margin:20px 0 7px;white-space:nowrap}.market-number>span{font-size:.42em;letter-spacing:0;margin-right:2px}.market-number small{font:600 12px var(--body);color:var(--muted);letter-spacing:0;margin-left:3px}.market-number.compact{font-size:36px}.market-caption{font-size:11px;color:var(--muted);line-height:1.55}.mini-kpis{display:flex;gap:20px;margin:20px 0 24px;padding-top:15px;border-top:1px solid var(--line)}.mini-kpis strong{font:700 16px var(--data);color:var(--navy)}.mini-kpis span{font-size:10px;color:var(--muted);display:block;margin-top:2px}.market-secondary{padding-top:25px;padding-left:23px;border-left:1px solid var(--line)}.market-secondary>p:not(.market-number):not(.chart-note):not(.market-caption){font-size:13px;color:var(--ink-2);line-height:1.7;margin-top:19px}.inline-change{display:flex;align-items:center;gap:9px;margin-top:15px}.inline-change strong{background:#fbeaf3;padding:4px 8px;border-radius:4px;color:var(--magenta-deep);font:700 15px var(--data)}.inline-change span{font-size:11px;color:var(--muted)}.chart-note{color:var(--muted);font-size:10px;line-height:1.6;margin-top:18px}.market-secondary .chart-note{margin-top:22px}.small-chart .bar-item{margin-bottom:12px}.small-chart .bar-meta{font-size:10px}.small-chart .bar-value{font-size:11px}.small-chart .bar-track{height:4px;margin-top:5px}.editorial-note{display:flex;gap:15px;align-items:flex-start;font-size:13px;line-height:1.65;border-top:1px solid var(--line);padding-top:20px;margin-top:28px;color:var(--muted)}.editorial-note>span{font-size:25px;line-height:1.2;color:var(--magenta)}.editorial-note strong{color:var(--ink)}
.demand-grid{display:grid;grid-template-columns:1.45fr 1fr;gap:45px}.donut-panel{background:white;padding:26px 28px;border:1px solid var(--line);border-radius:4px}.view-switch{display:inline-flex;padding:3px;background:var(--bg);border-radius:999px;border:1px solid var(--line);gap:2px;flex-shrink:0}.view-switch button{font-size:10px;font-weight:800;background:transparent;border:none;padding:6px 11px;border-radius:999px;color:var(--muted);white-space:nowrap}.view-switch button.active{background:var(--navy);color:#fff}.donut-layout{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:25px;min-height:270px}.donut-wrap{position:relative;max-width:240px;width:100%;margin:auto}.donut{display:block;width:100%;overflow:visible}.donut-bg{fill:none;stroke:#e3e3ec;stroke-width:28}.donut-part{fill:none;stroke-width:28;stroke-linecap:butt;transition:opacity .3s}.donut-part.reform{stroke:var(--magenta)}.donut-part.build{stroke:var(--cyan)}.donut-center{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;flex-direction:column;text-align:center;pointer-events:none}.donut-center>span{font-size:9px;font-weight:800;color:var(--muted);letter-spacing:2px}.donut-center strong{font-size:23px;color:var(--navy);letter-spacing:-1px;line-height:1.2;margin:6px 0}.donut-center small{font-size:9px;color:var(--muted)}.donut-legend>div{display:grid;grid-template-columns:8px 1fr auto;align-items:center;gap:9px;font-size:12px;padding:14px 0;border-bottom:1px solid var(--line)}.donut-legend strong{font:700 15px var(--data);color:var(--navy)}.legend-dot{width:7px;height:7px;border-radius:50%;display:inline-block}.question{border-top:1px solid var(--line);margin-top:18px;padding-top:11px;font-size:10px;color:var(--muted)}.question summary{cursor:pointer;font-weight:800;padding:6px 0;list-style:none}.question summary::after{content:'+';float:right;color:var(--navy);font-size:15px;font-weight:500}.question[open] summary::after{content:'−'}.question p{padding-top:8px;font-size:11px;line-height:1.7}.question summary::-webkit-details-marker{display:none}.demand-insights{padding:12px 0 0 0}.demand-insights>h3{font-size:27px;margin-top:17px;line-height:1.2;letter-spacing:-.8px}.demand-insights>p:not(.mini-label):not(.chart-note){font-size:13px;color:var(--muted);margin-top:15px;max-width:350px;line-height:1.75}.housing-stat{display:flex;align-items:center;gap:20px;border-top:1px solid #d7d7e2;padding-top:20px;margin-top:23px}.housing-stat strong{font:700 38px var(--data);letter-spacing:-1.6px;color:var(--navy);white-space:nowrap}.housing-stat strong span{font-size:20px}.housing-stat p{font-size:12px;line-height:1.4;max-width:140px;color:var(--muted)}.split-track{height:5px;background:#d7d7e3;margin-top:13px;border-radius:4px;overflow:hidden}.split-track span{height:100%;display:block;background:var(--navy)}.split-labels{display:flex;justify-content:space-between;font-size:10px;color:var(--muted);margin-top:7px}.demand-insights .chart-note{margin-top:13px;max-width:360px}.text-link{font-size:11px;font-weight:800;text-decoration:none;display:inline-flex;gap:20px;align-items:center;border-bottom:1px solid var(--line);color:var(--navy);padding:8px 0;margin-top:13px;line-height:1.5}.text-link span{font-size:17px}.text-link:hover{color:var(--magenta-deep);border-color:var(--magenta)}
.choice-grid{display:grid;grid-template-columns:1fr 1fr;gap:45px}.chart-panel{min-width:0}.chart-panel+.chart-panel{padding-left:35px;border-left:1px solid var(--line)}.chart-panel .figure-heading{margin-bottom:9px}.chart-panel .figure-heading h3{font-size:20px;margin-top:8px}.sort-button{border:1px solid var(--line);background:#fff;color:var(--navy);border-radius:999px;padding:8px 12px;font-size:10px;font-weight:800;white-space:nowrap}.sort-button:hover{background:var(--bg)}.sort-button span{font-size:14px;margin-left:6px}.chart-description{font-size:11px;color:var(--muted);margin-bottom:25px;min-height:18px}.chart-key{width:8px;height:8px;border-radius:50%;margin-right:6px}.bar-chart{margin-top:17px}.bar-item{margin-bottom:17px}.bar-meta{display:flex;justify-content:space-between;align-items:baseline;gap:18px;font-size:12px;line-height:1.4}.bar-label{color:var(--ink-2);font-weight:600}.bar-value{font:700 13px var(--data);color:var(--navy);white-space:nowrap;font-variant-numeric:tabular-nums}.bar-track{height:7px;margin-top:8px;background:#ededf2;position:relative;border-radius:2px;overflow:hidden}.bar-fill{height:100%;display:block;width:var(--bar-width);background:var(--navy);transform-origin:left;transition:transform 1.05s var(--ease)}.magenta-chart .bar-fill{background:var(--magenta)}.bar-fill[data-color="magenta"]{background:var(--magenta)}.bar-fill[data-color="gray"]{background:var(--gray)}.bar-explanation{font-size:9px;color:var(--muted);margin-top:4px}.axis-note{font-size:9px;color:var(--muted);margin-top:10px}.nonresponse-band{display:flex;align-items:center;gap:31px;margin-top:37px;background:var(--navy);color:#fff;border-radius:4px;padding:26px 33px;position:relative;overflow:hidden}.nonresponse-band>strong{font:700 48px/1 var(--data);letter-spacing:-2px;color:var(--cyan);white-space:nowrap}.nonresponse-band>strong span{font-size:24px;margin-left:2px}.nonresponse-band h3{font-size:19px}.nonresponse-band p{font-size:12px;color:#d5d5ed;line-height:1.65;max-width:660px;margin-top:6px}.nonresponse-band>div{position:relative;z-index:1}.band-mark{font:800 120px/1 var(--data);color:#353595;position:absolute;right:25px;top:-9px;pointer-events:none}
.purchase-section{background:var(--navy);color:#fff;padding:62px 0 65px;scroll-margin-top:62px}.purchase-section .section-top{border-color:#6464a7}.section-tag.on-dark{border-color:#56569e;background:transparent;color:#d6d6ef}.purchase-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:80px;margin-top:30px}.purchase-copy h2{font-size:clamp(40px,4.4vw,61px);letter-spacing:-2px;line-height:1.08}.purchase-big{font:700 clamp(70px,8vw,112px)/1 var(--data);letter-spacing:-5px;margin:30px 0 12px;white-space:nowrap}.purchase-big>span{font-size:.46em;margin-left:2px;letter-spacing:-1px}.purchase-lead{font-size:20px;font-weight:700;line-height:1.4;color:var(--cyan)}.purchase-copy>p:not(.purchase-big):not(.purchase-lead){font-size:13px;color:#d0d0ed;line-height:1.75;margin-top:24px;max-width:370px}.purchase-takeaway{display:flex;gap:15px;margin-top:25px;border-top:1px solid #4a4a96;padding-top:18px;max-width:385px;color:#d7d7ef;font-size:12px;line-height:1.65}.purchase-takeaway>span{font-size:25px;color:var(--cyan);line-height:1}.materials-photo{height:260px;overflow:hidden;border-radius:4px;position:relative}.materials-photo img{width:100%;height:100%;object-fit:cover}.materials-photo figcaption{position:absolute;bottom:10px;right:13px;color:white;text-shadow:0 1px 4px #000;font-size:8px;background:#0008;padding:2px 6px;border-radius:3px}.purchase-table-heading{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #4b4b97;margin-top:26px;padding-bottom:10px;gap:10px}.purchase-table-heading h3{font-size:16px}.purchase-table-heading>span{font-size:9px;color:#cdcded}.channel-row{display:flex;justify-content:space-between;align-items:center;font-size:12px;border-bottom:1px solid #36368e;padding:13px 0}.channel-row strong{font:700 18px var(--data);color:var(--cyan)}.chart-note.on-dark{color:#c9c9e6;font-size:10px}
.media-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:75px}.media-grid .chart-panel{padding-top:7px}.media-grid .bar-item{margin-bottom:22px}.media-grid .bar-track{height:8px}.media-insight{padding:22px 29px 26px;background:var(--bg);border-radius:4px;position:relative}.media-insight h3{font-size:34px;letter-spacing:-1px;line-height:1.12;margin-top:12px;color:var(--navy);position:relative;z-index:1}.media-insight>p:not(.mini-label){font-size:13px;color:var(--muted);line-height:1.7;position:relative;z-index:1;margin-top:20px}.media-reserve{border-top:1px solid var(--line);padding-top:17px;display:flex;gap:11px;font-size:11px!important}.media-reserve svg{width:17px;height:17px;margin-top:3px;color:var(--navy)}.outline-symbol{position:absolute;right:25px;top:50px;width:90px;height:90px;opacity:.6}.outline-symbol>span{position:absolute;width:42px;height:42px;border:10px solid var(--cyan);border-radius:50%;top:35px;left:35px}.outline-symbol>span:nth-child(2){border-color:var(--magenta);top:0;left:35px}.outline-symbol>span:nth-child(3){border-color:#cecedd;top:35px;left:0}.audience-tabs{display:flex;border-bottom:1px solid #cecedb;gap:30px;margin-top:30px;margin-bottom:28px}.audience-tabs button{border:0;border-bottom:3px solid transparent;background:transparent;font-weight:800;font-size:12px;padding:13px 0;color:var(--muted);margin-bottom:-1px;text-align:left}.audience-tabs button.active{color:var(--navy);border-color:var(--magenta)}.opportunity-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;min-height:265px}.opportunity{padding:5px 22px 10px 0}.opportunity+.opportunity{border-left:1px solid #d9d9e5;padding-left:27px}.opportunity-index{font:600 12px var(--data);color:var(--magenta-deep);display:block;margin-bottom:15px}.opportunity h3{font-size:21px;max-width:270px;min-height:55px}.opportunity>p{font-size:12px;color:var(--muted);line-height:1.75;margin-top:13px}.opportunity-question{margin-top:20px;border-top:1px solid #d9d9e5;padding-top:12px}.opportunity-question small{font-size:9px;text-transform:uppercase;letter-spacing:1px;font-weight:800;color:var(--navy)}.opportunity-question p{font-size:12px;font-weight:700;line-height:1.6;margin-top:5px;color:var(--ink-2)}.opportunity-note{font-size:10px;color:var(--muted);margin-top:24px}
.conversion-section{padding-top:66px;padding-bottom:15px;scroll-margin-top:85px}.conversion-box{display:grid;grid-template-columns:1.35fr 1fr;gap:55px;background:var(--navy);color:#fff;padding:45px 46px;border-radius:4px 56px 4px 4px;position:relative;overflow:hidden}.conversion-box:after{content:'';width:100px;height:100px;border:22px solid var(--magenta);border-radius:50%;position:absolute;right:-45px;top:-45px}.conversion-box h2{font-size:35px;letter-spacing:-1.2px;line-height:1.17;margin-top:17px}.conversion-box h2 span{color:var(--cyan);font-weight:700}.conversion-copy>p:not(.eyebrow){font-size:13px;line-height:1.8;color:#d3d3ed;margin-top:20px;max-width:425px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:26px;font-size:12px;font-weight:800;text-decoration:none;border:none;padding:14px 22px;border-radius:999px;line-height:1.5}.button-cyan{background:var(--cyan);color:var(--navy);margin-top:24px}.button-cyan:hover{background:#9bebfb}.button-navy{background:var(--navy);color:white}.button-navy:hover{background:var(--navy-deep)}.conversion-copy .conversion-subline{font-size:10px!important;color:#c6c6e7!important;margin-top:10px!important}.conversion-questions{border-left:1px solid #4f4f98;padding-left:35px;padding-top:7px}.conversion-questions .mini-label{color:#ceceec;font-size:9px}.conversion-questions>p{display:flex;align-items:flex-start;gap:15px;font-size:13px;line-height:1.65;padding:16px 0;border-bottom:1px solid #414190;font-weight:600}.conversion-questions>p>span{color:var(--cyan);font:600 10px var(--data);padding-top:5px}.conversion-questions>small{font-size:10px;color:#c6c6e7;line-height:1.7;display:block;margin-top:17px}.methods-grid{display:grid;grid-template-columns:1fr 1fr;gap:65px}.methods-notes>details{border-top:1px solid var(--line)}.methods-notes>details:last-child{border-bottom:1px solid var(--line)}.methods-notes summary{font-size:13px;font-weight:800;cursor:pointer;padding:17px 25px 17px 0;list-style:none;position:relative}.methods-notes summary:after{content:'+';position:absolute;right:1px;font:500 19px/1.1 var(--body);color:var(--navy)}.methods-notes details[open] summary:after{content:'−'}.methods-notes summary::-webkit-details-marker{display:none}.methods-notes details>div{padding-bottom:20px}.methods-notes p{font-size:11px;color:var(--muted);line-height:1.8;margin-bottom:9px}.methods-notes p:last-child{margin-bottom:0}.sources-list{margin:0;padding:0;list-style:none}.sources-list>li{display:flex;align-items:flex-start;gap:18px;border-top:1px solid var(--line);padding:18px 0;scroll-margin-top:80px}.source-number{font:600 10px var(--data);color:var(--magenta-deep);margin-top:3px}.sources-list h3{font-size:13px;letter-spacing:0}.sources-list p{font-size:10px;line-height:1.7;color:var(--muted);margin-top:6px}.sources-list a{font-size:10px;font-weight:800;color:var(--navy);text-decoration:none;display:inline-block;margin-top:9px}.sources-list a:hover{text-decoration:underline}.site-footer{border-top:1px solid var(--line);padding:35px 0;background:var(--bg)}.site-footer>.wrap{display:flex;align-items:center;justify-content:space-between;gap:25px}.footer-brand{display:flex;gap:25px;align-items:center}.footer-brand img{width:145px;height:auto}.footer-brand p{font-size:11px;line-height:1.5;color:var(--muted);border-left:1px solid #cecedc;padding-left:25px}.footer-meta{margin-left:auto;font-size:10px;line-height:1.8;text-align:right;color:var(--muted)}.footer-meta p:first-child{font-size:9px;font-weight:800;letter-spacing:1px;color:var(--navy)}.footer-meta a{font-size:11px;text-decoration:none;color:var(--navy);font-weight:800}.back-top{border:1px solid #cccce0;border-radius:50%;width:39px;height:39px;display:grid;place-items:center;text-decoration:none;color:var(--navy);font-size:19px}.back-top:hover{background:#e8e8f4}.toast{position:fixed;left:50%;bottom:24px;transform:translate(-50%,20px);opacity:0;pointer-events:none;padding:12px 20px;border-radius:12px;background:var(--navy);color:white;font-size:12px;z-index:80;box-shadow:0 6px 28px #0002;transition:.2s;max-width:calc(100vw - 32px)}.toast.show{opacity:1;transform:translate(-50%,0)}dialog{border:0;padding:38px;border-radius:16px;max-width:520px;width:calc(100% - 32px);color:var(--ink);box-shadow:0 24px 100px #0003}dialog::backdrop{background:rgba(0,0,60,.65);backdrop-filter:blur(4px)}dialog h2{font-size:29px;margin-top:16px;margin-bottom:15px;letter-spacing:-1px}dialog>p:not(.eyebrow){font-size:12px;color:var(--muted);line-height:1.7}dialog label{font-size:10px;font-weight:800;display:block;margin-top:23px}.dialog-close{position:absolute;top:12px;right:14px;width:30px;height:30px;border:0;background:var(--bg);border-radius:50%;font-size:22px;color:var(--navy)}.copy-field{display:flex;gap:8px;margin:8px 0 18px}.copy-field input{width:100%;min-width:0;border:1px solid var(--line);border-radius:8px;padding:8px;font-size:11px;color:var(--muted)}.copy-field .button{padding:10px 15px}.dialog-note{margin-top:16px;font-size:11px!important}.data-table{border-collapse:collapse;width:100%;margin:23px 0;min-height:223px;font-size:13px}.data-table caption{text-align:left;font-size:11px;color:var(--muted);margin-bottom:12px}.data-table th,.data-table td{text-align:left;border-bottom:1px solid var(--line);padding:14px 0}.data-table td,.data-table th:last-child{text-align:right;font-variant-numeric:tabular-nums}.data-table thead th{font-size:10px;color:var(--muted);text-transform:uppercase;letter-spacing:.7px}.data-table tbody th{font-weight:600}.noscript-note{padding:20px;background:#fff9dd}.js-motion .reveal{opacity:0;transform:translateY(16px);transition:opacity .65s var(--ease),transform .65s var(--ease)}.js-motion .reveal.is-visible{opacity:1;transform:none}.js-motion .bar-item:not(.is-visible) .bar-fill{transform:scaleX(0)}.js-motion .donut-panel:not(.is-visible) .donut-part{stroke-dasharray:0 571.77}.js-motion .donut-part{transition:stroke-dasharray 1.2s var(--ease)}
@media(min-width:1441px){.cover-copy{padding-left:128px}}
@media(max-width:1100px){.wrap{width:calc(100% - 64px)}.header-inner{width:calc(100% - 48px)}.cover-copy{padding-left:32px}.cover h1{font-size:65px;letter-spacing:-3px}.cover-grid{min-height:560px}.cover-stats>div+div{padding-left:22px}.market-grid{gap:20px;grid-template-columns:1.25fr 1fr 1fr}.market-feature{padding:20px}.market-number{font-size:31px}.market-number.compact{font-size:30px}.market-secondary{padding-left:18px}.mini-kpis{gap:13px}.mini-kpis strong{font-size:14px}.demand-grid{gap:30px;grid-template-columns:1.3fr 1fr}.donut-panel{padding:22px}.donut-panel .figure-heading{align-items:flex-start;flex-direction:column;gap:12px}.donut-layout{gap:14px}.donut-legend strong{font-size:13px}.donut-legend>div{font-size:11px;gap:6px}.donut-center strong{font-size:20px}.choice-grid{gap:30px}.chart-panel+.chart-panel{padding-left:25px}.purchase-grid{gap:45px}.media-grid{gap:40px}.conversion-box{padding:36px;gap:32px}.conversion-box h2{font-size:31px}.chapter-links{gap:22px}.methods-grid{gap:40px}}
@media(max-width:800px){:root{--header-height:76px;--nav-height:55px}.header-inner{width:calc(100% - 36px)}.brand{gap:16px}.brand img{width:143px}.brand-label{font-size:8px;letter-spacing:1px}.brand-divider{height:28px}.header-actions{gap:8px}.city-label{font-size:10px;margin-right:0}.header-cta{display:none}.icon-button{width:34px;height:34px}.cover-grid{min-height:550px;grid-template-columns:1.1fr 1fr}.cover-copy{padding-top:35px;padding-left:32px;padding-right:12px}.cover h1{font-size:53px;letter-spacing:-2.4px}.cover-copy .eyebrow{font-size:8px;letter-spacing:1px}.eyebrow-line{width:20px;margin:0 7px}.cover-place{margin-top:30px;font-size:10px}.cover-place span{font-size:8px}.cover-subtitle{font-size:18px;margin-top:23px}.cover-description{font-size:12px;max-width:270px}.cover-visual{margin:24px 24px 24px 8px;border-top-left-radius:65px}.cover-visual figcaption{left:20px;font-size:12px;bottom:22px}.edition-stamp{width:83px;height:83px;right:15px;top:20px}.edition-stamp strong{font-size:25px}.edition-stamp span{font-size:6px;letter-spacing:1px}.cover-stats{gap:16px}.cover-stats>div+div{padding-left:15px}.cover-stats strong{font-size:30px}.cover-stats p{font-size:10px}.cover-source{font-size:8px}.chapter-links{width:calc(100% - 48px);gap:24px}.section-heading{display:block}.section-heading>p{max-width:650px;margin-top:18px}.market-grid{grid-template-columns:1fr 1fr;gap:25px}.market-feature{grid-row:span 2;align-self:stretch;display:flex;flex-direction:column;justify-content:flex-start}.market-feature .market-number{margin-top:30px}.market-feature .small-chart{margin-top:25px}.market-feature .chart-note{margin-top:auto;padding-top:20px}.market-secondary{padding:10px 0 0 20px}.market-secondary .figure-heading{margin-bottom:8px}.market-secondary h3{max-width:none}.market-number.compact{margin-top:12px}.market-secondary>p:not(.market-number):not(.chart-note):not(.market-caption){margin-top:12px}.market-secondary .chart-note{margin-top:12px}.demand-grid{grid-template-columns:1fr;gap:28px}.donut-panel .figure-heading{flex-direction:row;align-items:center}.donut-layout{grid-template-columns:1fr 1fr;gap:30px}.donut-wrap{max-width:230px}.donut-legend>div{font-size:13px}.donut-legend strong{font-size:18px}.demand-insights{display:grid;grid-template-columns:1fr 1fr;column-gap:30px}.demand-insights .mini-label,.demand-insights>h3,.demand-insights>p:not(.chart-note),.demand-insights>.text-link{grid-column:1}.demand-insights .housing-stat{grid-column:2;grid-row:1 / span 2;align-self:end;border:0;padding:0;margin:0;display:block}.housing-stat p{margin-top:10px;max-width:200px}.demand-insights .split-track{grid-column:2;grid-row:3;align-self:start;margin-top:5px}.demand-insights .split-labels{grid-column:2;grid-row:3;align-self:start;margin-top:18px}.demand-insights .chart-note{grid-column:2;grid-row:3;align-self:start;margin-top:44px}.demand-insights>p:not(.mini-label):not(.chart-note){margin-top:10px}.demand-insights>.text-link{justify-self:start;grid-column:1 / -1;margin-top:20px}.choice-grid{gap:25px}.chart-panel+.chart-panel{padding-left:23px}.chart-panel .figure-heading h3{font-size:18px}.bar-label{font-size:11px}.bar-value{font-size:12px}.purchase-grid{gap:30px;grid-template-columns:1fr 1fr}.purchase-copy h2{font-size:43px}.purchase-big{font-size:77px;letter-spacing:-3px}.purchase-lead{font-size:18px}.materials-photo{height:240px}.purchase-table-heading{display:block}.purchase-table-heading>span{display:block;margin-top:5px}.purchase-copy>p:not(.purchase-big):not(.purchase-lead){font-size:12px}.media-grid{gap:28px;grid-template-columns:1.3fr 1fr}.media-grid .figure-heading{flex-direction:column;align-items:flex-start;gap:15px}.media-insight{padding:25px 22px}.media-insight h3{font-size:30px}.outline-symbol{opacity:.25;right:5px;top:40px}.media-insight>p:not(.mini-label){font-size:12px}.media-insight .text-link{font-size:10px;gap:12px}.audience-tabs{gap:20px}.audience-tabs button{font-size:11px}.opportunity-grid{gap:20px}.opportunity{padding-right:0}.opportunity+.opportunity{padding-left:20px}.opportunity h3{font-size:19px;min-height:69px}.conversion-box{grid-template-columns:1fr;gap:30px}.conversion-copy>p:not(.eyebrow){max-width:550px}.conversion-questions{border-left:0;border-top:1px solid #454593;padding-left:0;padding-top:25px}.conversion-questions>p{font-size:13px;padding:12px 0}.conversion-questions>small{max-width:none}.conversion-box h2{font-size:36px}.methods-grid{gap:30px}.footer-brand{gap:17px}.footer-brand p{display:none}.footer-brand img{width:135px}.footer-meta{font-size:9px}.introduction>p:not(.eyebrow){font-size:20px}}
@media(max-width:560px){.wrap{width:calc(100% - 40px)}.header-inner{width:calc(100% - 32px)}.brand{gap:0}.brand img{width:136px}.brand-divider,.brand-label{display:none}.header-actions{gap:9px}.city-label{font-size:10px;margin-right:4px;gap:5px}.print-button{display:none}.cover-grid{display:block;min-height:0}.cover-copy{padding:30px 20px 27px}.cover-copy .eyebrow{font-size:8px;letter-spacing:1.4px}.cover-place{margin-top:28px;font-size:10px}.cover h1{font-size:clamp(54px,15.5vw,82px);letter-spacing:-3px;line-height:.99;margin-top:12px}.cover-subtitle{font-size:20px;line-height:1.4;margin-top:24px}.cover-description{font-size:12px;line-height:1.7;max-width:330px;margin-top:12px}.cover-link{margin-top:17px;font-size:11px}.cover-visual{height:260px;margin:0 20px 27px;border-radius:56px 4px 4px 4px}.cover-visual img{object-position:65% 53%}.cover-visual figcaption{left:20px;bottom:18px;font-size:12px}.cover-visual figcaption small{font-size:8px;margin-top:6px}.edition-stamp{width:80px;height:80px;top:15px;right:17px}.cover-stats{grid-template-columns:1fr 1fr;gap:0;padding:0;border-top:1px solid #55559d}.cover-stats>div{padding:20px 12px 19px 0!important;border:0!important}.cover-stats>div:nth-child(even){border-left:1px solid #55559d!important;padding-left:23px!important}.cover-stats>div:nth-child(n+3){border-top:1px solid #55559d!important}.cover-stats strong{font-size:35px}.cover-stats p{font-size:11px;line-height:1.5}.cover-source{padding-top:4px;padding-bottom:20px;font-size:8px;line-height:1.8}.cover-source a{margin-left:0;display:block}.chapter-links{width:calc(100% - 40px);gap:25px}.chapter-links a{font-size:10px}.introduction{padding:34px 0 30px}.introduction .eyebrow{font-size:9px}.introduction>p:not(.eyebrow){font-size:18px;line-height:1.65;margin-top:12px}.intro-meta{font-size:9px;gap:8px 18px;margin-top:18px}.intro-meta a{flex-basis:100%;margin-top:3px}.report-section{padding-top:41px;padding-bottom:40px}.section-top{padding-top:13px;gap:8px;margin-bottom:22px;align-items:flex-start}.eyebrow{font-size:9px;letter-spacing:1.2px}.eyebrow>span:first-child:not(.eyebrow-line){margin-right:8px}.section-tag{font-size:7px;padding:4px 7px;letter-spacing:.2px;line-height:1.5}.section-heading{margin-bottom:27px}h2{font-size:29px;line-height:1.17;letter-spacing:-.9px}.section-heading>p{font-size:12px;line-height:1.8;margin-top:15px}.market-grid{display:block}.market-feature{padding:22px 20px}.market-feature .market-number{font-size:40px;margin-top:23px}.market-feature .small-chart{margin-top:12px}.market-feature .chart-note{margin-top:15px;padding-top:0}.mini-kpis{gap:25px;margin-bottom:16px}.mini-kpis strong{font-size:17px}.market-secondary{border-left:0;border-top:1px solid var(--line);padding:24px 0 0;margin-top:25px}.market-secondary h3{max-width:290px}.market-number.compact{font-size:38px}.market-secondary 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/* Ajuste de leitura em telas pequenas: preserva a hierarquia e dá mais respiro aos textos editoriais. */
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@media print{html{scroll-behavior:auto}body{font-size:10pt;-webkit-print-color-adjust:exact;print-color-adjust:exact}.wrap{width:100%}.site-header{height:60px}.header-inner{width:100%}.header-actions,.chapter-nav,.reading-progress,.cover-link,.view-switch,.sort-button,.back-top,.toast,dialog,.conversion-copy .button,.text-link,.intro-meta a{display:none!important}.cover-grid{min-height:360px;grid-template-columns:1.2fr 1fr}.cover-copy{padding:28px 22px}.cover h1{font-size:53px}.cover-place{margin-top:20px}.cover-subtitle{font-size:17px;margin-top:17px}.cover-description{font-size:10px}.cover-visual{margin:18px}.cover-stats{padding:18px 20px;gap:12px}.cover-stats strong{font-size:27px}.cover-stats p{font-size:9px}.cover-source{padding:0 20px 15px}.introduction{padding:25px 0}.introduction>p:not(.eyebrow){font-size:14px}.report-section{padding:28px 0;break-inside:auto}.section-tinted{padding-inline:0}.section-heading{gap:30px;margin-bottom:22px}.section-heading h2{font-size:25px}.section-heading>p{font-size:10px}.section-top{margin-bottom:18px}.market-grid{grid-template-columns:1.25fr 1fr 1fr;gap:15px}.market-feature{padding:15px}.market-number,.market-number.compact{font-size:26px}.market-grid h3{font-size:15px}.market-secondary{padding-left:15px}.chart-note{font-size:8px}.demand-grid{grid-template-columns:1.4fr 1fr;gap:25px}.donut-panel{padding:18px}.donut-panel .figure-heading{display:block}.donut-layout{min-height:230px}.donut-legend>div{font-size:9px}.donut-legend strong{font-size:12px}.demand-insights>h3{font-size:23px}.housing-stat strong{font-size:31px}.housing-stat p{font-size:10px}.choice-grid{gap:25px}.bar-item{margin-bottom:12px}.bar-label{font-size:10px}.bar-value{font-size:11px}.nonresponse-band{padding:20px;break-inside:avoid}.purchase-section{padding:30px 15px}.purchase-grid{gap:35px}.purchase-copy h2{font-size:37px}.purchase-big{font-size:75px}.materials-photo{height:220px}.media-grid{gap:30px}.media-insight h3{font-size:28px}.audience-tabs{display:none}.opportunity-grid{gap:20px;min-height:0}.opportunity h3{font-size:17px;min-height:0}.opportunity>p{font-size:10px}.opportunity-question p{font-size:10px}.conversion-section{padding:25px 0 0}.conversion-box{padding:28px;gap:25px}.conversion-box h2{font-size:27px}.methods-grid{gap:30px}.methods-notes details>div{display:block!important}.methods-notes summary{font-size:11px}.methods-notes p{font-size:9px}.sources-list p{font-size:9px}.site-footer{padding:20px 0}.js-motion .reveal{opacity:1!important;transform:none!important}.js-motion .bar-item .bar-fill{transform:none!important}.chart-panel,.market-feature,.market-secondary,.donut-panel,.opportunity,.sources-list>li{break-inside:avoid}a{overflow-wrap:anywhere}.question summary{display:none}.question>p{display:block!important}.footer-meta{font-size:9px}}

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/* Ajuste de leitura em telas pequenas: preserva a hierarquia e dá mais respiro aos textos editoriais. */
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}